Fig. 01 · Selected work, 2019 to now
Work
Selected work, brands for the next industrial economy, and the full archive.
Selected work
01 
Origin by Ocean
Making the chemical industry run on algae.
Sustainability · Transformation · Growth
02 Solar Foods
Making food out of thin air feel like food.
Sustainability · Technology · Future systems · Transformation
03 
Neverlook
Making autonomy understandable.
AI · Technology · Trust · Future systems
04 
Avidly AI
Building an agency’s everyday AI capability.
AI · Culture · Transformation
05 
The Bridge of Trust
Trust begins with showing up.
Trust · Culture · Growth
06 
Framery
Helping people find their space to focus.
Behaviour · Culture · Technology · Growth
07 
Elmery
Every gram back in play.
Sustainability · Technology · Future systems
08 Sohar International
A bank built around life events.
Behaviour · Trust · Transformation
Draft headline
09 
Finnvera
A little optimism can start something bigger.
Growth · Behaviour · Culture
10 
Soletair Power
Giving buildings a role in carbon capture.
Sustainability · Technology · Future systems
11 
Spinnova
Giving a new fibre a clear story.
Sustainability · Transformation · Technology
Fig. 02
Building brands for the next industrial economy
I have helped science-led companies articulate new ways of producing the things society depends on, from food made with carbon dioxide and electricity to chemicals refined from algae and critical metals recovered from industrial streams.
- Air + EnergySolar FoodsProduct narrative · Product brand launch · Launch strategy→ Food
- AirSoletair PowerBrand strategy→ Captured carbon
- OceanOrigin by OceanBrand strategy · Narrative · Customer journey · Investor story→ Chemicals
- Forests / materialsSpinnovaBrand story→ Textiles
- Industrial streamsElmeryBrand and UX strategy→ Metals
Archive
| Year | Client | Idea | Role | Tier |
|---|---|---|---|---|
| 2026 | Neverlook | Making autonomy understandable. | Brand architecture · Positioning · UX strategy | Selected |
| 2025– | Avidly AI | Building an agency’s everyday AI capability. | AI strategy · Operating systems · Enablement | Selected |
| 2024–2025 | The Bridge of Trust | Trust begins with showing up. | Communications strategy | Selected |
| 2025 | Elmery | Every gram back in play. | Brand and UX strategy | Selected |
| 2024–2025 | Finnvera | A little optimism can start something bigger. | Strategy, concept and copy | Selected |
| 2022–2024 | Origin by Ocean | Making the chemical industry run on algae. | Brand strategy · Narrative · Customer journey · Investor story | Selected |
| 2024 | Soletair Power | Giving buildings a role in carbon capture. | Brand strategy | Selected |
| 2021–2023 | Solar Foods | Making food out of thin air feel like food. | Product narrative · Product brand launch · Launch strategy | Selected |
| 2022–2023 | Framery | Helping people find their space to focus. | UX strategy | Selected |
| 2019 | Sohar International | A bank built around life events. | Digital experience strategy · Research · Service design | Selected |
| 2017 | Neste | A supplier network for a transparent supply chain. | Concept lead · Nortal hackathon team | Earlier |
| 2016–2017 | Kone, YIT, Neste | Hacking the industry. | Concept and pitch | Earlier |
| 2016–2017 | OMS-teatteri | Living for the theatre. | Co-founder · Writer · Performer · Director | Outside work |
| 2016 | Nortal | Values for a seamless society. | Values · Narrative · Employee research | Earlier |
| 2016 | Moi | A mobile operator designed from the user's side. | Service design · UX | Earlier |
| 2016 | Nortal | From brochure site to customer journey. | Content strategy · Site concept · Marketing automation | Earlier |
| 2015 | GSK | A five-week boot camp for lung specialists. | Concept · Scriptwriting | Earlier |
| 2015 | Bittium | Trust, regardless of conditions. | Vision, mission and values · Tone of voice · Top-level content | Earlier |
| 2015 | Kansalaispuisto | A cleaner bay in the middle of Helsinki. | Project site · Content and tone | Archive |
| 2014 | Posti | From Itella back to Posti. | Strategy film · Brand film script · Employee booklet | Earlier |
| 2014 | Katrin | Cleanliness as a basic right. | Brand strategy · Manifesto · Tone of voice · Service model | Earlier |
| 2014 | Posti | Heroes of Postiville. | Culture story · Animation | Earlier |
| 2014 | Pohjolan Liikenne | The purple was there all along. | Brand idea · Communications | Archive |
| 2013 | Stora Enso | From oil to wood. | Copywriting | Archive |
| 2010–2012 | Nokia | From campaign to shopping basket. | Digital producer · Web copy · Campaigns | Earlier |
| – | Spinnova | Giving a new fibre a clear story. | Brand story | Selected |
| – | Nokia | Communications across a 60-country agency network. | Internal communications · Editor | Earlier |