Work / Soletair Power
Soletair Power
Giving buildings a role in carbon capture.
- Client
- Soletair Power
- Project
- Brand strategy
- Year
- 2024
- Sector
- Carbon capture
- My role
- Brand strategy
- Themes
- Sustainability, Technology, Future systems
- Sheet
- 10
Brand strategy for building-integrated carbon capture, connecting climate impact with the practical priorities of property owners.
01 System
A building as part of the solution
Soletair Power integrates carbon capture into building air systems. That creates an opportunity to discuss the building itself as an active participant in climate action, with implications for how owners think about air, energy and the performance of their properties.
The strategic task was to connect that larger possibility with the decisions a property owner actually makes. A compelling vision needed to sit alongside an understandable explanation of the technology and its practical value.
02 Story
Connecting ambition with relevance
My brand strategy work brought those considerations into one story. At the centre was the idea of turning buildings into carbon sinks, one building at a time. It gave the technology an understandable role within a wider urban system.
The story also needed to speak to the people responsible for real buildings. Energy use, operating priorities and integration into existing air systems gave the climate ambition a practical context. The brand could explain both the intended environmental contribution and why the proposition deserved a property owner’s attention.
03 Society
Giving the business a common story
The strategy clarified the vision, mission, positioning and narrative. Together, those elements created a framework for explaining the company across audiences and communications.
The outcome of my work was a clearer relationship between the technology, its relevance to buildings and its potential contribution to cities. It made an unfamiliar capability easier to discuss in familiar terms: the places people occupy, the air systems they operate and the decisions they make about their properties.
- My role
Brand strategy.
- What we created
- Vision
- Mission
- Positioning
- Narrative
