Work / Spinnova
Spinnova
Giving a new fibre a clear story.
- Client
- Spinnova
- Project
- Brand story
- Year
- [PLACEHOLDER: project year]
- Sector
- Textile fibre
- My role
- Brand story
- Themes
- Sustainability, Transformation, Technology
- Sheet
- 11
I developed the brand story for Spinnova’s textile-fibre innovation, translating a different manufacturing technology into a story the market could understand.
01 System
Helping people understand a new possibility
An unfamiliar technology asks an audience to learn something before it can decide why it matters. In textiles, that explanation also needs to connect with an established world of materials, manufacturing and finished products.
Spinnova’s fibre innovation created a storytelling task at that intersection. The brand needed language that could help people understand the significance of the technology and place it within a larger view of the industry.
02 Story
My contribution
I developed the brand story, working on the connection between what the technology does and what it could make possible. The writing needed to give the audience a way into the subject and a clear idea to carry away.
That meant paying attention to the order of the story: establishing the opportunity, explaining the company’s contribution and giving the innovation a meaningful place in the reader’s understanding of textiles. A coherent narrative helps each technical detail contribute to the same overall picture.
03
A foundation for communication
The deliverable was a brand story that made the innovation more accessible to the market. It provided a common narrative for explaining the company and the significance of its technology.
The project reflects a recurring part of my work: helping technically ambitious businesses find language that people can understand, remember and use in their own conversations.
Selected artefacts
- My role
Brand story.
- What we created
- Brand story
