Work / GSK · Originally published 2015
GSK
A five-week boot camp for lung specialists.
- Client
- GSK
- Year
- 2015
- Sector
- Pharmaceuticals
- My role
- Concept · Scriptwriting
- Themes
- Behaviour, Technology
- Sheet
- 26
For GSK we created a gamified online boot camp for pulmonologists, with a new theme each week, expert videos, and animations of how lungs and medicines work at cellular level.
- My role
Concept with the team. I wrote the animation scripts.
Full story
Originally published 2015-07-31
We created a concept for the pharmaceutical company GSK for a five week boot camp for pulmonologists (lung doctors) and implemented it in record time.
The Pulmonologist Boot Camp was a gamified learning experience, which had a new theme every week and different videos and tasks related to it. By completing tasks and participating in conversations, the boot campers could get points and medals for their achievements.
The virtual camp also featured distinguished speakers on pulmonology, who could tell about the latest phenomena via video.
Professor Neil Barnes
We created a set of animations with a professional animator, which showed how lungs function on a cellular level and how pharmaceuticals affect them. It was a personally a surprisingly educational experience to write a film script about cell reactions. I didn’t know I would get such a deep dive into how muscarinic receptors are affected by acetylcholine.
