Work / Stora Enso · Originally published 2013
Stora Enso
From oil to wood.
- Client
- Stora Enso
- Year
- 2013
- Sector
- Forest industry
- My role
- Copywriting
- Themes
- Sustainability, Transformation
- Sheet
- 91
Print ads for Stora Enso's Rethink brand, created at N2, about the shift from an oil-based economy to a wood-based one and the company's work with local communities.
- My role
Copywriter for the print campaign.
Full story
Originally published 2013-12-18
Stora Enso, one of the largest pulp and paper companies in the world, had rebranded with a new concept titled ‘Rethink’ created by my agency N2.
Watch the video on YouTube The new brand is all about innovating, the circular economy and sustainability.
In that spirit I created some print ads highlighting how Stora Enso was creating an ecological shift in thinking, moving the world from an oil-based economy to a wood-based economy.
Another copy-heavy print ad in the style of National Geographic highlighted what Stora Enso was doing on behalf of local communities around the world.
