The Human Premium

Generative AI is making polished output easier to produce. That changes the value of the choices around it: which question to ask, which direction to pursue, what to keep and when a piece of work is ready to enter the world.

The Human Premium is my ongoing exploration of those choices. It looks at how taste, interpretation, context and accountability shape value in an automated economy. These are questions I encounter in practice while leading AI capability at Avidly and working on brand and business strategy.

I bring that thinking into talks, webinars and client conversations, connecting the economic shift with the everyday decisions people make in creative work.

My March 2026 webinar with Erno Bärlund explores human judgment, brand distinctiveness and responsible creative AI use. The event attracted 236 registrations.